TWO:They shoved it under water, but it presently rose to the surface and floated down the stream, followed by a flock of hawks that snatched at the burnt remains and fought over them in the air, while crocodiles below swam up and snapped at them, dragging them down in their enormous jaws, which appeared for a moment above the water.My friend Captain McT, with whom I stayed, had a house with a peaked, reed-thatched roof. Round the verandah where we slept at night hung festoons of jasmine and bougainvillea. Bamboos, ph?nix, and curtains of creepers at the end of the lawn made a wall of verdure, fresh and cool; and through this were wafted the perfumes shed on the airthe scent of roses and verbena, of violet[Pg 290] or of rosemary, according to the side whence the wind blew, mingling with that of the amaryllis and honeysuckle in bloom close at hand. And in this quiet garden, far from the bazaar where the darboukhas were twanging, birds sang all night, and the fireflies danced in mazes from flower to flower.
Armed with insight, we embark on designing the right brand experience that engages the audience. It encompasses both the strategic direction and creative execution that solves a business problem and brings the brand to life.
In the create phase, the big idea is unleashed to the world through different media touchpoints. This is when we watch the audience fall in love all over again with our client’s brand.
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